Tuesday, September 27, 2005

Traffic Exchanges and Mini-Hubs

Manual Traffic-Exchanges

I have been testing "Traffic-Exchange" programs for years now. Over at Net Marketing Forum they love the things, but with a proviso: it is the "manual" ones that they like; they have tended to denigrate "autosurf" ones.

So anyway, I tried them and sure enough they work. They seem to work best for obtaining free signups. Trying to directly promote things that folks have to pay for seems to be a rather wasteful expenditure of "precious" page-exposures. Get folks signed up free first, then worry about "converting" them once you have them.

Thus what I have been running on the exchanges is what I refer to as "minihubs". Others refer to them as "downline builders" but my experimental ones are mini compared to such comprehensive hubs as Michael Russell's M.P.A.M. (MPAM: Massive Passive Advertising Machine). My experimental "minihubs" are simple hacks of Mage Software's MLM Manager version 1.2, as modified by Mage Software for Nick Martin's "Special Edition", which I had been in the process of prototyping for a client who seems to have moved on to something else (I am not sure what).

The prototype is still mostly full of the traffic-exchanges that it came pre-stocked with, or at least those that have survived the test of time. (I have not so much as looked at it in many months, maybe well over a year, though maybe less than two years; the things are kind of "set and forget"). For my mini-hub experiments I chopped it down considerably to make a hopefully much less daunting one: Makemoney Knotwork's Free Viral Money Generator.

As I write, the VMG is the central minihub of a growing family of minihubs, as I branched out with Goddess Knotwork's Free Viral Karma Generator followed over time by various other niche-targetted minihubs. (All of them so far, except Adult Knotwork's Free Viral Traffic Generator, can be found inside the VMG.)

These work rather nicely, a kind of "glorified email-capture page", glorified in that they do not merely capture an email address but actually provide a "member's area" and a forward-looking set of activities for members to progress into. Initially the novelty of them was probably a big factor because back then everyone and their gameboy had seen MPAM countless times and various other hubs containing a daunting number of programs came (and, in some cases, went) but I call these minihubs for a reason: they are mini! They don't present a huge number of programs for folks to sign up to. So they might be particularly appealling to folks who are new to it all and not already used to signing up for umpteen separate programs. Also they are traffic-building downline-builders, which gives them a tendency toward snowballing. They generate traffic which is fed back into them to sign up more people who go on to generate more traffic producing more signups and so on.

Auto Traffic-Exchanges

Then I moved on to testing "autosurf" exchanges. I almost made a minihub for them but ouch, thank about the bandwidth usage compared to the signup ratio! I decided not to risk using more bandwidth than a signup might turn out in the long run to be worth, so went with a third-party downline-builder for that. (Don't bother, unless you figure you can make much better use of it than I did. I only run it in autosurf exchanges and don't bother running plain old autosurfs at all presently as I have moved on to testing the latest wave of autosurf innovation... stay tuned, I will get to them.)

Paid-To-Surf Traffic-Exchanges

Somewhere along the line someone came up with the "bright idea" (sarcasm to be added by the reader, or not; it is up to you) of paying people to surf.

I didn't pay much attention to that, the pay is usually very low and although some of the exchanges I have used have been of that variety I always surfed for credits (display to other surfers of URLs of my own choice) myself and didn't really notice any big difference performance-wise between manual exchanges and manual paid-to-surf exchanges other than the amount of attempted click-fraud they seem to attract. (But how hard the admin fought against click-fraud was probably an important factor.)

That brings us up to just a few months ago, when I started testing the latest "bright idea"...

Paid-To-Autosurf Traffic-Exchanges

The latest wave of paid-to-autosurfs seem potentially characterisable as "ponzified" autosurfs. Take a look for yourself.

They seem poised to maybe bring some attention to the distinction between games (including simulations, including simulations played using "real money") and a classic prototypical fraud known as a Ponzi or a Ponzi Scheme.

It seems obvious to many that educating people about classic prototypical fraudulent schemes has potential merit. What might not be so obvious to some is whether or not education by means of simulations/games is educational or (at least from some possibly extreme points of view) defensible, especially if the simulation/game is played with "real money" to "make it more interesting" (as the saying goes).

So quite apart from whether this breed of autosurf-exchanges is effective as a means of advertising some folks might see other concerns which might even seem more important than whether the surfers actually respond well to the advertising that they are being "paid to autosurf". (For example "are they being paid?")

There are a number of sites that purport to monitor whether various admins of various paid-to-do-something sites do actually pay; that is not what I am trying to find out. Just a few days ago I happened upon a third-party downline-builder that includes a Top Ten of Paid-to-Autosurf Programs.

I have not even checked yet whether each and every one of the so-called top ten is in fact plainly described as a simulation of a ponzi, rather than being fraudulently described as not being a ponzi or (fraudulently or not) being described incorrectly.

That is, I do not yet know whether any of them are ponzi schemes, nor whether any of those which plainly by their own description fit a ponzi model have the key feature which distinguishes fraud from open honest descriptions of the actual rules by which a game or simulation is actually performed/played/run. I have, however, noticed that there are a few that do not pay members who have not put in any money ("upgraded"). Those might be the most likely candidates for the label "ponzi" because the basic prototypical ponzi is, as far as I am aware as I write, for paying participants only.

The way the test is run is to promote the downline-builder using the type of traffic-exchange that is to be tested. Thus I run this one in the ("ponzified"?) autosurfs that it contains. A nice side-effect of that procedure is that I am promoting it to people who are already "into" programmes of that type.

The reason why I selected this particular downline-builder is that it also contains manual-surf exchanges and even some of the classic traffic-building downline-builders of the manual-surf field: MPAM, Profit Rally and Joe Shmo 200. Thus if indeed people do sign up for stuff while paid-to-autosurfing it might serve (one can always hope) as a lifeline extended to any "victims" that might be out there someplace in the paid-to-autosurf field, inviting them into the possibly more productive waters of the free manual surf genre.

It seems probable that least some of the paid-to-autosurf programs inside the "SurfDownline" hub/downlinebuilder operate along the lines of a ponzi, but how many of them tell potential members something that amounts to "we are a simulation of a ponzi, the key difference between us and a ponzi is the fact that there is no fraud involved (we are not pretending that we do not operate the way we do; we are telling you how we are operating and we are in fact operating in the way described)" I do not yet know. Perhaps you might accompany me on that yet-to-be-undertaken investigation?

(Yes, that is an invitation to comment! Go ahead, comment! I will end this post here to give you a chance to go look at the things for yourself and see what you think.)

-MarkM-

Saturday, September 24, 2005

Revisiting Omelas ;)

Omelas!Wow, quite a "Blast from the Past"word! Possibly the word alone might have sufficed to lure me into reading further but hey, the word wasn't all by itself: it was just the last word of the four-word title of the weblog in question.

Oh go ahead, check it out. I won't mind... this post is over anyway. :)

-MarkM-

My Second Blog!

Hey hey, I now have TWO blogs! Well kind of; actually the blog that I have just created is not really "mine" in the "personal" sense, it is really GoldDoubler.info's blog but technically I "own" it.

Yesterday at SourceForge I picked up a copy of Simple PHP Blog (at no charge, naturally; it is free open-source software).

It was nice and easy to install, all I did was make a directory for it, unzip it into that directory, tell my webserver to support PHP for that domain, change ownership of the directory and all its of contents to the user that my webserver runs as (so that my webserver would have permission to write stuff in that directory) then visit that directory of that website with my browser. Presto, sphpblog itself appeared and walked me through the rest.

-MarkM-

Friday, September 23, 2005

A Visit to SourceForge

Wow, long time since last I posted here. What brought me here today was a visit to SourceForge ... I have not been there in quite a while, so of course I started coming across interesting projects.

Normally I would simply add the projects to my link-lists, for example by filing them under Info / Computers and Computing / Software but today I am not looking to "file and forget". My link-lists go back years; today I want to queue some things up to be looked at so I thought this might be a better place to stash them for now.

Not familiar with SourceForge? It is *the* distributed software-development site. Oh and guess what? I went to the dot com instead of the dot net and hey, the Enterprise Version is there! They have a publicly traded company (LNUX) now too! Wow!

So anyway, all this software is FREE and OPEN SOURCE. That is the BEST kind because when you work on, for example, GNU software, you don't lose all your work when you lose your job or leave your job. By putting all your work under the GNU license as you do it you ensure that you CAN take it with you. :)

Here are the projects that caught my eye today:

simplePHPblog: a simple blog, using PHP but not MySQL. (It simply uses flat files).

Nullsoft Scriptable Install System: I remember too well what a hassle it used to be, once upon a time, to try to get something installed on a Windows system. Maybe this thing can help with that. :)

libgmail: Python binding for Google's Gmail service.

GPACProject on Advanced Content: Multimedia Framework for MPEG-4, VRML, X3D, ...

vtiger CRM Customer Relationship Management. Yes that means leads and marketing and such. :)

BOXP Back Orifice XP. A SysAdmin tool for Windows systems. Control networkig and so on. Plugins for various additional features - even streaming video of the server's screen.

SQuirreL SQL Client: SQuirreL SQL Client is a graphical Java program that will allow you to view the structure of a JDBC compliant database, browse the data in tables, issue SQL commands etc.

WebGUI: A perl-based web application and web site framework designed to let the people who create the content manage it, and let the technical folks get back to tech stuff.

Emma3D: Emma (Extensible Multi Media Architecture) is an open-source, modular, extensible, dynamic framework for declarative authoring and display of 2D and 3D interactive multimedia. It uses Lua for scripting and Ogre3D for rendering.

Php-MultiShop: Market Place Multi Vendor: CMS & e-commerce cart system Multi Shop written in PHP MySql: a virtual mall, including various eCommerce stores (osCommerce) and content (PhpNuke). Each store could be managed in autonomy by its own admin as if it were independent from the e-marketplace.

bitweaver: Highly Modular CMS framework includes: Wiki, Articles / News, phpBB Forum Bulletin Board, Blogs, Image Photo Gallery, ... includes TikiWiki upgrader. Databases supported: MySQL, Postgres, Oracle, Firebird, IIS/MS-SQL for PHP on Windows or Linux.

MailManager: MailManager is designed to solve the problems companies have as the volumes of email they receive increase such as making sure email goes to the right person, making sure it is answered on time, ensuring information in email boxes is shared within the organisation.

Compiere ERP + CRM Business Solution: Smart ERP+CRM solution for Small-Medium Enterprises in the global market covering all areas from order and customer/supplier management, supply chain to accounting. For $5-500M revenue companies looking for "brick and click" first tier functionality.

There is a particular thing I am specifically to keep an eye out for, and that is anything that might be able to serve as a start toward a surf-exchange, even an auto-surf exchange.

-MarkM-